Content is one of the defining factors these days that help bring up a website’s popularity. Gone are the days where businesses would show infomercials and draw in crowds to their products and services. Gimmicks used to work, with beautiful models showing the enterprise’s products. But now, consumers are smarter than ever, and they now go beyond these gimmicks. They now go for quality more than quantity, so even if you have the best-looking website, if your site does not contain anything of value, then things are put to waste.
These days, it is also not uncommon to find CEOs and directors having their blogs or writing for the business site’s website. This way of reaching out to consumers was unheard of in the years prior, where, as a consumer, you don’t get to meet CEOs, even in the virtual world. Now, it is one way of getting consumer trust, because you wouldn’t put your directors out in the open if you don’t trust in your brand in the first place. The more transparent you are as a company, the better your chances are of being supported by the public. If the company’s directors remain hidden, people might think you are hiding something that is why they are not being shown to the public.
There are now more businesses than ever before, thanks to the internet. Before, building and marketing a business entailed a lot of investment because of the high costs of advertising. With the advent of the internet, online ads can go for as little as $1 a day. It is far off from how it was many years ago, where marketing entailed you spending almost thousands of dollars a month. These days, even one person can do the job as long as he/she is knowledgeable about Search Engine Optimization (SEO).
SEO allows your enterprise’s site to stay on top of search engines, which then increases your brand’s popularity. If you don’t get to manage this strategy well, then you are not maximizing the benefits of this marketing tactic. So many businesses are now hiring Break The Web SEO experts because the tactic proves to be effective in many ways. It is even more effective than paying for ads online, which is also even more expensive than content that’s perfectly simulated for SEO marketing.
Since content writing and SEO marketing now go well together, how do you improve your chances of growing your brand’s popularity online? Is it still possible to improve given that you’ve made a lot of marketing mistakes in the past?
The good news is, you can always right a wrong when we’re talking about online marketing since rules change all the time. So, if you’ve committed mistakes in the past, it is possible to put those errors in the past and to move forward with a new head start.
Here are some tips to help you up your game with your content:
1. Get guest postings from influential people
If you are a startup, for sure, you won’t have enough budget for paid guest postings. These would cost too much, and you may not even get back the dividends of your investment. However, you may be surprised to know that some influential people are happy to do guest postings for free. It depends on your company’s goals and on how you approach them. If you are too obnoxious and arrogant in the first place, how would you expect these people to vouch for you? You need to know how to approach them, and you need to be authentic with how you present your brand. There is no point in lying because these people have been through a lot in their professional lives, and at this point, it is easy for them to sort out who is authentic or not.
Guest postings can do a lot for your enterprise, and the more influential the person is, the more you can attract a crowd. But, before you can approach famous people to write for you, be sure to build your brand first. You can’t go on believing that people will write for you just because you have a business that they might like. You need to prove your worth first before you can ask people to vouch for you.
2. Publish on a regular basis
One essential element in maintaining an audience is to publish on a regular basis. Even if you have great material to offer, if your postings are done erratically (i.e., once a week, then twice a week, then none for the next month) then you are prepping yourself up for failure. To gain a fan base, you need to make sure that you can show people how dedicated you are to your work. If you dilly-dally with everything you do, and you don’t show consistency with your work, then you cannot expect people to be with you along your journey.
Put a schedule of your postings, and make sure that you follow this diligently. Set a reminder on your calendar and mobile phone so you don’t miss out on your deadlines.
Publishing fantastic content is now one of the most effective ways to market your brand. Do not take content for granted as it can take you places in this highly competitive world of online marketing.